Books by Gene Marks
Gene's fifth book... Now Here!
In God We Trust, Everyone Else Pays Cash
In his new book you'll find a collection of funny and insightful essays, taken from Gene's popular columns.
- How one business person generates more leads through social networking;
- What Paris Hilton knows about successfully negotiating and starting up a business too;
- Why some bonus plans work and others fail;
- Where one smart business person goes to reduce her travel costs;
- How Jessica Alba's recent credit crisis affects us all;
- How flatulence became gold for one successful entrepreneur;
- ...and much more
From his Forbes, Business Week & American City Business Journals columns.
Streetwise Small Business Book Of Lists
By Gene Marks
List Price $19.95
Adams Media Publications
There are 24 million American small businesses. Every day, hundreds of owners make decisions about what products and services to buy based on sketchy facts, gut feelings, and the occasional recommendation. What if there was an authoritative one-stop resource packed with hundreds of answers to important small business questions?
Now, there is! STREETWISE® SMALL BUSINESS BOOK OF LISTS: Hundreds of Lists to Help You Reduce Costs, Increase Revenues, and Boost Your Profits(Adams Media; Trade Paper Original; September 2006) edited by Gene Marks is based upon exhaustive market research that will show small business owners how to manage more effectively, increase sales, and lower expenses. By providing quick resources, answers, and much-needed advice from over 300 experts, this book gives small business entrepreneurs advice they can rely upon year after year.
Read a review from The Los Angeles Times
Read a review from SmallBiz Resource.com
Read a review from Network World
Read a review from The Evening Bulletin
Read a review from Small Biz Technology.com
Read a review from The Miami Herald
Outfoxing the Small Business Owner, Crafty Techniques
for creating a Profitable Relationship
By Gene Marks
5 1/2" x 8 1/2", 256 pages
A Review from SmallBizTechnology.com
Whether youre an account manager for a large corporation or a
fledgling entrepreneur, the small business market is one you cant
afford to ignore. Your bottom line depends on it. Yet to capture this
market, you need to adopt a new strategya strategy that recognizes
the limited budgets, intense competitors, oppressive taxes, and inadequate
resources that plague most small business owners.
Outfoxing the Small Business Owner shows you how to tap the heart, mind,
and pocketbook of these cagey customers. Youll rethink your usual
approach, tailoring it to your customers individual challenges
and idiosyncrasies. Youll learn what works for small business
ownersand how its different than what works for your larger
accounts. Most important, youll find innovative, effective ways
- Get your product or service noticed
- Foster long-term partnerships
- Identify and address their true business needs
- Collect payments in a timely manner
- And much, much, more!
Marks provides the unique insights you need to
sell, service, and just plain deal with your small business customers.
With this knowledge in hand, you can turn your smallest customers into
your biggest profits.
Gene Marks owns and operates The Marks Group, a highly successful consultancy
firm that sells and services popular software applications to small-
and medium-sized businesses. Prior to starting The Marks Group, he spent
nine years in the entrepreneurial services arm of the international
consulting firm KPMG. During his tenure there, Mr. Marks supervised
multiple projects and worked with many small companies throughout the
United States and Europe. Mr. Marks has spoken nationally at numerous
Microsoft Technology Business Conferences on small business matters.
Small Business Desk Reference
By Gene Marks
Whether someone is starting a business for the first time or the fiftieth,
this book provides more knowledge and know-how than any other resource.
With information on buying a business or franchise, writing a business
plan, handling finances, accounting, legal issues, personnel, operations,
marketing, sales, customer service, taxes, insurance and ethics, this
comprehensive volume cant be beat. Coverage includes:
||Information on home offices, profits, loss, reinvesting,
and planning the next steps
||Supplemental materials on start-ups for restaurants,
property management, retail, consulting, and service businesses
||Beats the competition in coverageand a better
||Authors of each section are top experts in their fields
Detailed index helps readers find information fast, along with
a complete glossary, forms, and a contract primer
Idiot's Guide to Successful Outsourcing
By Gene Marks
List Price: $19.95
Outsourcing is "in"now readers can see how its
In this clear-cut guide to outsourcing, business owners and managers
will learn the historical and global issues of outsourcing, whether
they really need to outsource at all, how to decide the costs and benefits
of outsourcing, tips on hiring and managing outsourced help, and how
to keep in compliance.
- Outsourcing has become one of the biggest trends in
- The only consumer-level book available on how to evaluate
and successfully implement outsourcing
- 90% of all U.S. businesses now outsource some work
(from payroll or IT to business development or financial management)
- Some small businesses are reporting up to 30% in cost savings
by outsourcing large portions of their work