Books by Gene Marks

Gene's fifth book... Now Here!
In God We Trust, Everyone Else Pays Cash

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In his new book you'll find a collection of funny and insightful essays, taken from Gene's popular columns.

You'll learn:

• How one business person generates more leads through social networking;
• What Paris Hilton knows about successfully negotiating and starting up a business too;
• Why some bonus plans work and others fail;
• Where one smart business person goes to reduce her travel costs;
• How Jessica Alba's recent credit crisis affects us all;
• How flatulence became gold for one successful entrepreneur;
• ...and much more

From his Forbes, Business Week & American City Business Journals columns.

Streetwise Small Business Book Of Lists
By Gene Marks
Paperback
List Price $19.95
Adams Media Publications

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There are 24 million American small businesses. Every day, hundreds of owners make decisions about what products and services to buy based on sketchy facts, gut feelings, and the occasional recommendation. What if there was an authoritative one-stop resource packed with hundreds of answers to important small business questions?  

Now, there is! STREETWISE® SMALL BUSINESS BOOK OF LISTS: Hundreds of Lists to Help You Reduce Costs, Increase Revenues, and Boost Your Profits(Adams Media; Trade Paper Original; September 2006) edited by Gene Marks is based upon exhaustive market research that will show small business owners how to manage more effectively, increase sales, and lower expenses. By providing quick resources, answers, and much-needed advice from over 300 experts, this book gives small business entrepreneurs advice they can rely upon year after year.

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Outfoxing the Small Business Owner, Crafty Techniques for creating a Profitable Relationship

By Gene Marks
Trade Paperback
5 1/2" x 8 1/2", 256 pages

Read A Review from SmallBizTechnology.com

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Whether you’re an account manager for a large corporation or a fledgling entrepreneur, the small business market is one you can’t afford to ignore. Your bottom line depends on it. Yet to capture this market, you need to adopt a new strategy—a strategy that recognizes the limited budgets, intense competitors, oppressive taxes, and inadequate resources that plague most small business owners.

Outfoxing the Small Business Owner shows you how to tap the heart, mind, and pocketbook of these cagey customers. You’ll rethink your usual approach, tailoring it to your customers’ individual challenges and idiosyncrasies. You’ll learn what works for small business owners—and how it’s different than what works for your larger accounts. Most important, you’ll find innovative, effective ways to:

• Get your product or service noticed
• Foster long-term partnerships
• Identify and address their true business needs
• Collect payments in a timely manner
• And much, much, more!

Marks provides the unique insights you need to sell, service, and just plain deal with your small business customers. With this knowledge in hand, you can turn your smallest customers into your biggest profits.

Gene Marks owns and operates The Marks Group, a highly successful consultancy firm that sells and services popular software applications to small- and medium-sized businesses. Prior to starting The Marks Group, he spent nine years in the entrepreneurial services arm of the international consulting firm KPMG. During his tenure there, Mr. Marks supervised multiple projects and worked with many small companies throughout the United States and Europe. Mr. Marks has spoken nationally at numerous Microsoft Technology Business Conferences on small business matters.

Whether someone is starting a business for the first time or the fiftieth, this book provides more knowledge and know-how than any other resource. With information on buying a business or franchise, writing a business plan, handling finances, accounting, legal issues, personnel, operations, marketing, sales, customer service, taxes, insurance and ethics, this comprehensive volume can’t be beat. Coverage includes:

		Information on home offices, profits, loss, reinvesting, and planning the next steps
		Supplemental materials on start-ups for restaurants, property management, retail, consulting, and service businesses
		Beats the competition in coverage—and a better value
		Authors of each section are top experts in their fields
		Detailed index helps readers find information fast, along with a complete glossary, forms, and a contract primer

Complete Idiot's Guide to Successful Outsourcing

By Gene Marks
Paperback
List Price: $19.95

Outsourcing is "in"—now readers can see how it’s done.

In this clear-cut guide to outsourcing, business owners and managers will learn the historical and global issues of outsourcing, whether they really need to outsource at all, how to decide the costs and benefits of outsourcing, tips on hiring and managing outsourced help, and how to keep in compliance.

• Outsourcing has become one of the biggest trends in business today
• The only consumer-level book available on how to evaluate and successfully implement outsourcing
• 90% of all U.S. businesses now outsource some work (from payroll or IT to business development or financial management)
• Some small businesses are reporting up to 30% in cost savings by outsourcing large portions of their work