It’s easy to see why CRM systems are so popular amongst businesses. When used the right way, a good CRM system can increase productivity, keep important information more organized, and potentially drive up sales. In a world where data is so important, you may eventually find that a CRM system is one of your most important business investments. You may have made the decision to invest in a CRM system, but you may be overwhelmed with the choices. After all, there are a lot of CRM systems out there to choose from. In our opinion, the following are the top five CRM systems for small businesses currently on the market:
Zoho
Best version for small businesses: Enterprise
Advantages: Strong partner channel, very customizable, large user base. Built-in email client, as well as option for Outlook integration. Large suite that includes other products.
Disadvantages: International support can be lacking; slow, cumbersome email sharing amongst teams
Cost: $12-$50/monthly, free option also available. Enterprise cost is $35/user monthly with yearly subscription.
Insightly
Best version for small businesses: Professional
Advantages: Great integration options for popular apps, such as Slack and Gmail.
Disadvantages: Users complain of there being too many screens. Limited reporting capabilities and no partner channel.
Cost: $12-$99/user monthly, with the Professional option being $49/month. Free plans are also available.
Nimble
Best version for small businesses: N/A (just one version currently available)
Advantages: Great social media integration options
Disadvantages: Although Nimble is excellent for social media integration, it is lacking when it comes to other third party app integrations. Restricts customizable fields, workflows and views. LinkedIn integration also has limitations due to their relationship with Microsoft.
Cost: $22/user monthly
GoldMine
Best version for small businesses: GoldMine Premium, in addition to mobile and cloud versions
Advantages: Although there are cloud options, it is technically not a cloud CRM, which means more control over data and lower long-term cost. It’s simple to use and has fast performance, as well as a built-in email client (plus Outlook integration capabilities) and strong contact management.
Disadvantages: Compared to other CRMs, there are limitations when it comes to app integrations and customizability.
Cost: A one-time fee of $2,995 that allows for five concurrent users; a three-user package is also available. After that, additional licenses are available at $695/license, plus maintenance.
ProsperWorks
Best version for small businesses: Professional
Advantages: Easy to learn, and arguably offers the best Google app integration out of all CRM systems
Disadvantages: Restricted amount of custom fields and data migration issues. No partner channel, and still a fairly new product.
Cost: $19-$119/user monthly, $49/user monthly for the Professional option
Sign up for expert Zoho CRM system training
If you do decide to go with Zoho as your CRM system, the next recommended step is to sign up for expert training so that you know you’re getting the most out of Zoho. Marks Group Live offers expert-led Zoho training via live videos, webinars, tutorials, and one-on-one support. Become a subscriber today!
Read our original article on Inc.com.
