Are you thinking about investing in a CRM system and working with a Zoho consultant to get the most out of it, but still wondering if it’s worth it? Do you already have Zoho CRM, and you’re struggling with it?
The Sales Operations Optimization Study that CSO recently released examined many different companies to determine the effectiveness of their sales operations. The following was our takeaway:
You need a sales operation, not just a sales force
These days, your team needs to include administrative support and management. Your sales force can’t do it all alone. The best way to support your team is also to have an effective CRM system in place, such as Zoho. It also helps to work with a Zoho consultant to ensure everyone on your team has a thorough understanding of everything Zoho has to offer.
Many small businesses don’t have a sales operation
According to the study, more than half of businesses have a sales operation. But when it comes to small businesses, or those with less than $10 million in revenues, only 37.3 percent had a sales operation. As a small business, it can sometimes be difficult to recognize the advantages of certain things. This not only includes having the right sales team, but also the right CRM system.
Forecasting needs improvement
Many businesses surveyed in the study agreed that they needed to improve on their sales forecasting in the next two years. This can also tie into other bad business habits, such as lack of good data tracking. The good news is that when businesses take the steps necessary to improve these things, such as investing in a CRM system to keep better track of important data, their results improve.
Many people aren’t getting the most from their CRM systems
Even though the majority of the study’s participants said that they have implemented CRM systems in their businesses, only 24.9 percent of them said they were fully confident in their CRM system’s data. Another 32 percent said that their systems are less than three-quarters adopted, and only 25.2 percent said that business productivity increased after implementing their CRM systems.
Does this mean it’s not worth investing in a CRM system? Not necessarily. It is certainly worth it if you are getting the most from your CRM system. For example, if you implement Zoho for your business, working with a Zoho consultant can help you maximize Zoho CRM. The study also revealed that when businesses adopted at least 75 percent of what their CRM systems are capable of and combined it with a a formal sales process, they saw significant improvements.
Working with a Zoho consultant can help you get the most out of Zoho
If your company is planning on using Zoho CRM, or you’re already using Zoho CRM, it’s important to ensure you’re using all of Zoho’s best features to help your business run more efficiently. The Marks Group offers expert-led Zoho training and support on all Zoho apps and products. Contact us at info@marksgroup.net to find out more and check out our YouTube video library!
Read our original article published on Forbes.com.
