Twitter, Instagram, Facebook, WordPress, Snapchat, Tumblr…. it would be naive to say that social media isn’t an important way to market and connect with your customers in 2019. Even the most skilled marketing manager may have difficulties keeping up with your social media presence. There are so many platforms to produce content for, and each one needs to be different. You need to wittily market your latest project in under 280 characters for twitter, and then post a perfectly framed and edited photo for Instagram. Beyond having the “perfect” content, most consumers are demanding that you produce it consistently. It can make your head spin! How can you organize it all? Enter- Zoho Social, a program on the Zoho One platform that easily helps you manage and organize your business’ social media presence.
What Is Zoho Social?
Zoho Social is a platform that allows you to manage all of your social media accounts from one dashboard. Using this program, you can create content and then schedule when you want it to go live. One of the best things about this feature in Zoho Social is that you can schedule an unlimited amount of posts. Keeping up with social media content can take up a lot of time, but this way you are able to “set it, and forget it”. Besides managing your social media, this program also tracks the patterns of your customer base using something called SmartQ. SmartQ is a prediction engine that will tell you when and how your users are interacting with your content, and recommend the best time of day to post content so your desired market will see it.
How Can My Business Benefit from Zoho Social?
Zoho Social has all of your company’s social media set up on one dashboard. The singular dashboard allows any employee, who needs to access the business’s social media, to do so with ease. One of the hallmarks of social media platforms is that it gives users a direct line to communicate with a business. You can track any comments, replies and direct messages that you receive, and will allow you to respond quickly.
Beyond the advantage that interacting through social media can give you over your competition, Zoho also allows you to track your competitor’s social media presence as well. It lets you track relevant hashtags, provides data and analytics on your social media presence, and gives your team the chance to brainstorm together relevant and compelling content for your social media presence.
Like most of the programs on the Zoho One platform, Zoho Social is fairly user friendly to get started, but takes some detective work to make sure you are getting everything out of the program. But have no fear! There is no need to putz around the platform to figure out how you can make this program work for you, instead you can view our trainings on the platform. The Marks Group offers expert-led Zoho training and support on all Zoho apps and products. Contact us at info@marksgroup.net to find out more and check out our YouTube video library!
